Language Ad

This paper was made to fulfill the task of language courses IndonesiaOleh: Group 51.

Muhammad. Isnaeni (01101003072) 2.

Dian Ratnasari (01101003105) 3.

Novi Simarmata (01101003071) 4.

Masayu Silvia (01101003056) 5.

Tri Apri Yanti (01101003059) 6.

Heri Septian (01101003122) UPT ± MPK University SriwijayaIndralaya2010

Language Ad

By Handri dkk.1.

preliminary

Humans and language are two things that can not be separated satudengan others. Humans as social beings can not live alone his tanpaada another man. In the course of his life, man has always membutuhkanmanusia other. Therefore, people need language to menjalinkomunikasi with another human being so fulfilled the moral obligation manusiasebagai social creatures. In this case, the language plays as alatkomunikasi.Saat this function, various media komusikasi growing so rapidly. Of sajasemua was in line with make it easy for humans to develop interaction with others. One medium is melaluiiklan in various media. Although with a different form, but but tetapsaja language became the main thing in penyampaiannya.Iklan itself can be found at any time and in any media informatics man berada.Perkembangan increasingly make it become more human every day bervariasi.Hampir presented a variety of advertising both in the magazine, newspapers, television, radio, internet, even along the way ads can be found. Iklansendiri regarded as the most effective media in menyampaikaninformasi to the general public. Monle Lee and Carla Johnson mendefinisikaniklan as a commercial and nonpersonal communication about sebuahorganisasi and products are transmitted to an audience targetmelalui the mass media such as television, radio, newspapers, magazines, direct mail (direct mailing), outdoor advertising, or public transportation (2004: 3). darisini clear that advertising is the mass media.

The mass media is one of the effective promotional tool. It inidimungkinkan because the media manusia.Mulai touching all aspects of urban life to the countryside. Lai men and women, old maupunmuda. Even across the nation. Because the mass media, both print and electronic competing to offer space to semuapihak media. Because of the breadth of coverage, the media is a tool yanghandal.Sebagai promotional tool, the media must be able to penetrate the barrier of every human relungkehidupan. each side of human life direction and purpose yangharus exploited by the media. Not limited to domestic market products, automobile, motorcycle, banking services, mortgage, soap, drinks, food, health products, up to the job advertisement was there. Media berusahamenjadikan himself as the only place massal.Berbagai effective promotion and advertising on television has demimenjaring diversity of customers with attractive packaging mungkin.Bahkan language for the sake of capturing the consumer, every ad shows the advertised goods taken advantage. In addition, advertising frequently aired repeatedly sehinggaakan increasingly giving the impression to consumers of the products offered. It has a mean consumers will always remember dengantidak care products sejenis.Pemanfaatan language in advertising course tailored to kebutuhandan to achieve the purpose of advertisement itself. In particular advertising in speech language televisilebih emphasize the point across to other people. It can be expressed by the speakers by using kalimatimperatif, declarative, and introgatif. All of course with the goal yaitutercapainya pesan.2. Language Itself IklanBahasa, is something that is never out in our daily lives. Language is the use of a code which is a combination of phonemes to form words with the syntax rules for forming sentences memilikiarti.Adapun advertising, or advertisement, is the promotion of goods, services, companies danide to be paid by a sponsor. Advertising is one thing yangsangat promotion keseluruhan.Iklan essential in using the language, either spoken language, writing, or hanyasekedar symbolism alone. Advertising writing began to be known since the time of YunaniKuno. When it is, advertising generally contains announcements yangmelarikan slaves themselves, Gladiator game, which at the time the ad is just berupasurat circular alone. Ad then written with larger paper beberapawaktu later, precisely in the UK, the Imperial Intelligencer, March 1648.Sampai 1850s, in Europe ad has not fully loaded in suratkabar.Kebanyakan still be pamphlets, leaflets, and brochures. Advertising in the magazine Harper's magazine pertamamuncul 1864.Adapun year TV advertising was first introduced by Bayclin Version Diulangtahun 1967 in Argentina. Information in Advertising There are four elements that menjadipembangun advertising discourse, namely advertisers, goods or services advertised, advertising, and advertising goals. Included in the advertiser element is yangpunya party services advertised goods and services of an advertising agency or pembuatiklan. Each subunsur it usually comes with its requirements respectively. Advertisers comes with the purposes of that product, service, or plea-his call can be up to target ads effectively, that is not only that they read, hear, understand, but also that they mengkonsumsiatau particular action desired. From the point of mounting iklanini, advertising effectiveness seen how strong positive reaction to iklannya.Pedoman language used for advertising language, such as: 1.

easy to understand consumers; 2.

pengutaraannya simple and clear language; 3.

without complex sentences; 4.

requires active, not a passive sentence;

5.padat and strong language;

6.positif language, not the language of the negative; In general, the language of advertising has the following principles ini.1.

Advertising content of the statement honest, responsible and not contrary to law berlaku.2.

Advertising content of the statement is far from the elements danmerendahkan offend the dignity of the state, religion, morals, customs, culture, tribe dangolongan.3.

Advertising contents statement sehat.Iklan animating principle of competition in the television has a tendency to use different speech acts lisanyang between ad one another. Or in other words, advertising on television tend to use language conversation. The conversation was sangatmembantu explain the intent conversation so that phrases used pundiusahakan effective sentence. Even the same type of ad also said that different memilikitindak pula.3. Language function IklanMenurut Rot Zoill through Widyatama Renda (2005: 147) menjabarkanfungsi ads in four functions. The fourth function will be described sebagaiberikut.a. PrecipitationIklan function serves to accelerate change in the condition of the original keadaanyang may not be able to take decisions mengambilkeputusan. An example is the increasing demand, menciptakankesadaran and knowledge about a product.

b. PersuasionIklan function serves to generate appropriate audience yangdiiklankan message. This includes emotional appeal, convey information tentangciri a product, and persuade consumers to membeli.c. Reinforcement Function (affirming attitude) ads can confirm that the decision has been taken by khalayak.Iklan usually often show various advantages olehproduknya, so as if the product is a product that is very tepatbagi consumers who see the ad Ad Reminder tersebut.d.Fungsi able to remind and reinforce the products advertised. In each ad, bring elements of reminders (catcher) either in the form of sound (audio), images (visual), and language (verbal) become amatpenting that one moment, with only hear, see, or membacapengingat it, consumers directly connected to the product diiklankan.Untuk achieve the effect of visual reminders, often display images dieksploitasidengan ignore relations with certain aspects. Effects verbaldiciptakan reminders by utilizing local language expression. (4) ingak-ingak μingat¶ (5) good tenant μenak sekali¶ (6) bablas angine μhilang anginnya¶ (7) pancen oyeμmemang oke¶ (okay spoofed into oye) In a multicultural situation, both in terms of native speakers and those who be konsumenproduk offered, it is very reasonable if the ad also use it as a culture keragamanbahasa and attractiveness of the goods being advertised. Likewise, the use of the Java language to speak with the Javanese, Batak penggunaanbahasa to talk to the Batak, or use bahasaInggris to talk to strangers, the selection of a particular language dalamiklan with specific target is a logical step in achieving efektifitasiklan given the changes in consumer perception of the product being advertised padadasarnya become a very essential thing in advertising. Reminders ternyatajuga products successfully raised with anomatope or phrase as follows. (8)

«Wus wus wus« (9) «jingle jingle jingle« (10) «wes Ewes Ewes« (11) «Crot Crot Crot« (12) «yes yes yes« (13) «three times a day (14)« I minumdua . (15) «live leb« (16) «barely audible (17)« berbukalah sweet denganyang «(18)« the others must have left «(19)« cheap but bukanmurahan «(20)«

had forgotten tu. (21) Orange orange drink anyway. The phrase in the ad as an example (8) ± (21) are easily remind people of certain akanproduk. Perhaps a reminder that it is not built entirely olehaspek verbal, but in the end the verbal aspect of this is very big influence. Some of them even became a metaphor or a new semacampepatah in Indonesian. The phrase drinking orange juice, for example, then often used to refer to people who fight with a friend or group atauberbantah. Barely audible expression is then used to satirize those in the meeting did not have the initiative, proposal, or what-apa.4 advice. Language use Ad in Events PromosiIklan usually interpreted as a human endeavor in menyampaikangagasan, products or services, which is aimed at a specific target, through mediamassa, who expect a certain advantage, and has a sponsor who jelas.Iklan use visual language that brings as icons, symbols, versions of the body (gestures, movements, gestures, voice, clothing and attitude). Bahasavisual often use face to face communication (

face to face communication

) Quite fathomable anyway, advertising has the purpose of communication and advertising, the main idea or core concept is to sell. In addition, the ad has sasaraniklan, supporting information, the formulation of strategies (theme, appeal, execution), dandaya pull periklanan.Iklan that appeal includes ads that are useful to provoke a response (response) of the consumer. For a more powerful pull ads makamateri translated in advertising execution. In this case, the rational and emotional yangdipakai category, or a combination of both.

A product or service shall position themselves for menempatkancitra products or services to the consumer's mind. To that end, specific things yangperlu get attention, among others, attributes, price, quality, use, user perception, and product categories. Equally important is mencaridan put a special position in relation to the linguistic konsumen.Dalam mind, there are two types of language yangharus distinguished. Both types of language was related to the normative language versions of the descriptive. Both types of languages, it is also has a larasbahasa miscellaneous communications. Therefore, miscellaneous barrel communication language perlumendapat attention, such as journalism barrel, barrel SMS (short correspondence, such as EGP: weve I pikirin, KDL:

k esian deh lo, BKT: armpit odor, and larasiklan (ak u dank au suk a Dancow), barrel jargon and slang (Nyok ap, ap bok, clubbing) .Keberhasilan an advertisement begins with the success of an ad penulisnaskah (copywriter). A copywriter has demanded adequate kemahiranberbahasa. With sufficient language proficiency capital, copywriter can play language to obtain yangdiinginkan effect. In the ad Indonesia, Indonesian language proficiency alone ternyatatidak enough. Understanding or mastery of language diversity even berbagaibahasa regions in Indonesia has become an important skill for writers also naskahiklan Indonesia. Sometimes ambiguity built from keragamanbahasa, be good verbal reminder. The success of milk advertising flags, which utilizes bone word μpaman¶ (Batak), tea (Sunda), and buy μkakak¶ (Bali) is evidence that the area of language acquisition is also a factor

Positive advertising excellence Indonesia. Such ads, not just change persepsikonsumen, but also gives a positive knowledge to konsumen.4.

PenutupDari language description of the ad above we can see that ternyataiklan has the purpose to convey the message of a product to konsumenagar interested in purchasing the product, besides the writing language

advertising know some principles such as honest and not merendahkanberbagai pihak.Penggunaan advertising language sometimes using local languages danasing to attract consumers. It can diwajarkan as a foreign language and regional melaluipenggunaan can add positive knowledge to consumers and on the other hand can provide benefits to our group perusahanpembuat iklan.Demikianlah papers about the language of advertising, menyadaribahwa this paper is still a shortage of criticism and saranpembaca we invoke in order to complete the contents ini.5 papers.

List PustakaBenyamin, Zain. 2010.

Language iklan.Diakses 25 November 2010.Bahasa ad.

  Accessed 25 November 2010.John. 2010.

  IklanKomunikatif language. Accessed 25 November 2010.Sejarah Ad. 2010.

  Accessed 25 November 2010.